Unhealthy food and beverage brands are encouraging TikTok users to market their products for them
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26 July 2022Unhealthy food and beverage brands are encouraging TikTok users to market their products for them
Unhealthy food and beverage brands are encouraging TikTok users to market their products for them—effectively turning them into “brand ambassadors”—as well as using their own accounts for promotional activity, finds an assessment of video content posted on the social media platform and published in the open access journal BMJ Global Health.
