What happens in your brain when you make a decision? New research may soon shed light
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19 October 2021What happens in your brain when you make a decision? New research may soon shed light
You rush into the supermarket; your mother-in-law is coming for dinner. But which products end up in your shopping basket and why? Researchers have previously tracked eye movements to understand which products attract you in a shop. In order to get closer to the truth, they now want to use new computational models in which the brain’s cognitive processes also play a major role.
