To convince the vaccine hesitant, understand their underlying motivations
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14 April 2021To convince the vaccine hesitant, understand their underlying motivations
A few months into the COVID-19 vaccination campaign, the percentage of Americans expressing reluctance to be vaccinated has fallen, but is still substantial—in a March poll conducted by U.S. Census Bureau, 17% said either that they probably wouldn’t or definitely wouldn’t get the vaccine. What message is most likely to convince those who are hesitant to be vaccinated?
