A simple, no-cost way to increase organ donor registrations
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26 March 2021A simple, no-cost way to increase organ donor registrations
Researchers from Queens University, Boston University, University of Toronto, University of Rochester, and Treasury Board Secretariat, Government of Canada published a new paper in the Journal of Marketing that tests a simple, no-cost intervention that can double registration rates, thus helping communities gradually increase the number of prospective donors.
